Alison Roberts


“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.” —John Quincy Adams

A customer-focused individual, with a commercial and educational marketing background, I am a passionate believer in the IB, and the inherent skills the qualification offers.

After 5 years working at one of the leading IB schools in the world, and the Sunday Times School of the Year, I moved to Dubai as a result of my husband’s job, and love the lifestyle and opportunities that it offers for my family.

Having worked in blue-chip corporations in the UAE, set up commercial businesses and worked for top-tier schools in the UK and the UAE, I chose Swiss International Scientific School because of the uniqueness of its education offer. I believe that development of a lifelong love of learning through the IB, coupled with bilingual and workplace skills are essential for every child in the 21st century. Additionally, I believe that my experience of working for one of the largest retailers in the world, and one of the most successful loyalty programmes globally gives me a solid understanding of the importance of customer loyalty, and the need to deliver excellence at a premium level for all customers – our parents.